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Digital Marketing Specialist

2 weeks ago

Cape Town, Western Cape, South Africa National Debt Consultants Full time

We are seeking a highly skilled Digital Marketing Specialist to drive new leads for our call center offering financial services, such as debt review, debt removal, and mediation. The successful candidate will focus on crafting compelling campaigns that convert, leveraging their expertise in paid ads across multiple platforms.

Key Responsibilities:
  • Paid Advertising & Lead Generation:
    Develop and optimize social media advertising strategies, ensuring maximum lead generation and conversions.
  • Copywriting & Content Creation:
    Craft persuasive copy for digital platforms, including emails, websites, social media ads, and more.
  • Search Engine Optimization (SEO):
    Optimize website content for SEO to improve search engine rankings and drive organic traffic.
Requirements:
  • Proven experience as a Digital Marketer or Paid Ads Specialist, ideally within the financial services industry.
  • Strong proficiency in running and optimizing paid ads across Meta Business Suite and other social media platforms.
  • Excellent copywriting skills with the ability to craft compelling email copy, web content, and social media posts.