Senior Social Media Video Producer

2 weeks ago


Cape Town, Western Cape, South Africa Keen Full time
Unlock Your Creative Potential as a Senior Social Media Video Producer

We are seeking an experienced and innovative Senior Social Media Video Producer to join our dynamic team at Keen. In this role, you will be responsible for spearheading the creation of compelling video content that drives significant sales and revenue growth across social media platforms.

About the Role

This is an exceptional opportunity to transform creative ideas into high-performing campaigns for consumer products and e-commerce brands. As a Senior Social Media Video Producer, you will lead the development of video content that resonates with target audiences and drives measurable sales growth, with a strong focus on user-generated content (UGC) and paid social media ads.

Key Responsibilities:

  • Own the Creative Strategy: Lead the development of video content that drives significant sales and revenue growth, with a strong focus on UGC and paid social media ads.
  • Review and Curate Raw Content: Analyze raw UGC, influencer videos, and other social content to identify the best clips, hooks, and moments to feature in ads, ensuring the most impactful content is used.
  • Build and Execute Creative Briefs: Develop detailed creative briefs to guide the production of high-performing video ads and static content.
  • Innovate with Winning Concepts: Actively research and identify high-performing trends, creative frameworks, and successful content strategies to inspire and create scalable social ad campaigns.
  • Iterate and Optimize: Use performance data and insights from winning creatives to refine and evolve content, ensuring continuous improvement and effectiveness across all platforms.
  • Leverage Proven Frameworks: Utilize and adapt existing templates and frameworks to create efficient, high-volume ad production while maintaining a high standard of creativity and innovation.

Requirements:

  • 5+ years of experience in video and creative production, with a proven track record of producing video and UGC content that drives sales through social media channels.
  • Strong portfolio showcasing experience in developing high-impact UGC, video content, and static ads, including examples with captions, text overlays, and winning clips used in successful campaigns.
  • Expertise in Adobe Design Suite (InDesign, Illustrator, Photoshop, Premiere), Figma, Capcut, and familiarity with project management tools like Asana or Basecamp.
  • Deep understanding of social media platforms, particularly Meta, TikTok, and Instagram, and the ability to apply best practices to maximize ad performance.
  • You've created ads for brands that then were used in ads on Facebook, Instagram, and/or TikTok and understand what will get attention from prospective customers and lead to conversion.

Benefits:

  • Estimated Salary: $85,000 - $115,000 per year, depending on experience.
  • Hybrid remote/in-office work arrangement.
  • Birthday off.
  • Professional development & training opportunities.


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