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Senior Marketing Content Strategist

2 months ago

Cape Town, Western Cape, South Africa HelloKindred Full time
About the Role

HelloKindred is seeking a highly skilled Senior Copywriter to join our team. As a Senior Copywriter, you will be responsible for developing and executing marketing content strategies that support our business objectives.

Key Responsibilities
  • Develop Marketing Content: Create engaging and compelling marketing content across various channels, including advertising, reports, thought leadership, digital, blog, social, sales enablement, and video scripts.
  • Partner with Marketing Teams: Collaborate with different marketing teams to turn complex data, propositions, and products into compelling stories.
  • Research and Analysis: Research and quickly understand propositions, products, campaigns in the financial markets space.
  • Brand Tone of Voice: Drive adoption and accuracy of application of the brand tone of voice and customer-driven narrative, in line with the brand platform.
  • Creative Briefs: Analyze, interpret, and challenge creative briefs.
  • Content Review: Manage regular edit/review and feedback sessions for agency/freelancer written content.
  • Thought Leadership: Develop timely and relevant thought leadership, such as white papers, long-form features, client communications, internal and external messaging, that contribute to the successful positioning of the organisation.
  • Content Strategy: Leverage the perspectives of key internal and external partners to develop and sharpen the investment perspective in the content created across the business.
Requirements
  • Marketing Experience: Experienced writer across the marketing mix: advertising, reports, thought leadership, digital, blog, social, sales enablement, and video scripts for B2B audiences across complex subject matter.
  • Design and Digital: Good understanding of design, digital media, SEO, and previous experience of working closely with sales and marketing teams.
  • Editorial Mindset: Editorial mindset that seeks to understand what content financial audiences consume and how they like to receive and digest it.
  • Content Strategy: Capacity to translate brand and content strategies – in relation to customer propositions and challenges – into tangible creative concepts.
  • Content Value: Firm grasp of what constitutes valuable content and the ability to make that known and understood by those around you.
  • Feedback and Execution: Ability to swiftly interpret feedback and execute accordingly.
  • Content Review: Experienced editor of content with the ability to conduct constructive detailed content reviews and deliver constructive feedback.
  • Creativity and Trends: Creativity, intuition, and capacity to identify emerging trends and build relevant content stories based on them.