Content Strategist
14 hours ago
We are seeking a skilled Messaging Strategist to join our team at EyeCarePro. As a Messaging Strategist, you will be responsible for crafting high-quality marketing content that resonates with our audience.
Key Responsibilities:- Create compelling headlines and body copy for web pages, blogs, articles, and social media posts.
- Write formal medical articles and conduct research on relevant topics.
- Review and refresh site content to ensure it is relevant and optimized for SEO.
- Ensure all published content meets our standards for accuracy, grammar, tone, and quality.
- Edit and polish existing content to improve readability.
- Stay up-to-date on developments in the eye care field and generate new ideas.
- 4+ years of marketing content writing experience.
- Detail-oriented and able to work well under pressure.
- Knowledge in optometry/ophthalmology is a plus.
- Ability to craft compelling, concise social media content using promotional language.
- Excels at conversational, promotional, and formal writing.
- Proven ability to communicate complex topics in ways that are relatable and understandable to readers.
- Well-versed with SEO and writing high-quality content that passes the "Google Test".
- Experience using content management systems and managing/editing websites (WordPress).
- Advanced user in Microsoft Office Suite (Word, Excel) and Google Drive (Documents, Sheets, etc.).
- Well-organized, able to multitask, and possesses excellent time management skills.
- Strong research skills - a must.
- Bachelor's degree in journalism, communication, marketing, or a relevant field.
- Experience in medical content writing (an asset).
This is a 9-5 EST position, Monday to Friday, Remote. Only candidates with a portfolio will be considered. If you don't hear back from us in 2 weeks, consider your application unsuccessful.
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