Content Strategist

14 hours ago


Cape Town, Western Cape, South Africa Careers Full time
Messaging Strategist Job Description

We are seeking a skilled Messaging Strategist to join our team at EyeCarePro. As a Messaging Strategist, you will be responsible for crafting high-quality marketing content that resonates with our audience.

Key Responsibilities:
  • Create compelling headlines and body copy for web pages, blogs, articles, and social media posts.
  • Write formal medical articles and conduct research on relevant topics.
  • Review and refresh site content to ensure it is relevant and optimized for SEO.
  • Ensure all published content meets our standards for accuracy, grammar, tone, and quality.
  • Edit and polish existing content to improve readability.
  • Stay up-to-date on developments in the eye care field and generate new ideas.
Requirements:
  • 4+ years of marketing content writing experience.
  • Detail-oriented and able to work well under pressure.
  • Knowledge in optometry/ophthalmology is a plus.
  • Ability to craft compelling, concise social media content using promotional language.
  • Excels at conversational, promotional, and formal writing.
  • Proven ability to communicate complex topics in ways that are relatable and understandable to readers.
  • Well-versed with SEO and writing high-quality content that passes the "Google Test".
  • Experience using content management systems and managing/editing websites (WordPress).
  • Advanced user in Microsoft Office Suite (Word, Excel) and Google Drive (Documents, Sheets, etc.).
  • Well-organized, able to multitask, and possesses excellent time management skills.
  • Strong research skills - a must.
  • Bachelor's degree in journalism, communication, marketing, or a relevant field.
  • Experience in medical content writing (an asset).

This is a 9-5 EST position, Monday to Friday, Remote. Only candidates with a portfolio will be considered. If you don't hear back from us in 2 weeks, consider your application unsuccessful.


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