Senior Brand Marketing Specialist

2 months ago

Cape Town, Western Cape, South Africa HR Genie Full time

We are looking for a highly skilled Senior Brand Marketing Specialist to join the dynamic team at HR Genie, a company that specializes in helping clients achieve their business objectives.

Our ideal candidate will have a strong background in shopper marketing, with experience in developing and implementing effective marketing strategies that drive sales and brand growth. This role will play a critical part in achieving the company's business objectives and meeting annual sales targets.

Responsibilities:
  • In-store Brand Activations: Develop and implement in-store brand activation plans that maximize brand presence and drive sales, working closely with the Brand Marketing, Finance, and Sales teams.
  • Sampling and Campaign Analysis: Design and manage sampling plans for all brands, analyzing post-campaign results to assess cost per customer (CPC) and return on investment (ROI), ensuring alignment with company targets and financial objectives.
  • Joint Business Planning: Collaborate with major customers to develop and implement Joint Business Plans for peak seasons, such as Christmas and Easter, to optimize brand presence and drive sales.
  • Supplier and Logistics Management: Oversee supplier interactions, ensuring high service standards and cost efficiency, and negotiate with suppliers to maximize ROI.
  • Budget Management: Manage and allocate large marketing budgets, ensuring all activities align with company targets and financial objectives.
Key Skills:
  • Excellent communication, presentation, and negotiation skills.
  • Strong attention to detail with exceptional organizational abilities.
  • Excellent interpersonal skills, capable of building and influencing relationships with internal and external stakeholders.
  • High initiative with the ability to drive projects independently, work under pressure, and meet tight deadlines.
  • Passionate and driven, with up-to-date knowledge of modern marketing techniques.
  • Proficient in Microsoft Office, particularly Excel, Word, and PowerPoint.
  • Exceptional presentation skills in English.
Qualifications:
  • Bachelor of Commerce (BComm) degree or a suitable tertiary qualification.
  • Minimum of 3-5 years of experience in an FMCG environment, ideally in Sales or Marketing.

$80,000 - $110,000 per year, depending on experience.

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.

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