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SEO and Conversion Rate Optimization Manager

1 week ago

Cape Town, Western Cape, South Africa Careers Full time
About the Job
We are seeking a highly skilled SEO and Conversion Rate Optimization Manager to join our team. The ideal candidate will have 3-5 years of experience in optimizing SEO strategies, conversion rate optimization (CRO), and digital marketing initiatives.

This role is a great opportunity to work with a passionate team dedicated to making an impact through data-driven marketing initiatives.

Main Responsibilities
  • SEO Strategy Development: Collaborate with our marketing agency to refine SEO strategies that increase organic visibility for MOFU and BOFU content.
  • CRO and Website Optimization: Optimize landing pages, website forms, and user experiences to maximize lead capture and conversions.
Campaign Performance and Analysis
  • Analyze and report on marketing campaign performance for MOFU/BOFU lead generation.
  • Develop dashboards to provide real-time visibility into marketing efforts.
Qualifications and Skills
  • 3-5 years of experience in digital marketing, growth marketing, or demand generation.
  • Strong expertise in SEO tools (SEMrush, Ahrefs, Google Search Console) and ideally CRO strategies.
  • Experience with A/B testing, UX optimization, and form enhancements.