SEO Specialist

2 weeks ago

Cape Town, Western Cape, South Africa Neo Brokers (Pty) Ltd Full time

Key Responsibilities:

1. SEO Strategy & Implementation

  • Develop and execute SEO strategies that improve search engine rankings and website visibility.

  • Conduct competitor analysis and industry research to identify opportunities for growth.

  • Stay up to date with search engine algorithm updates and adjust SEO strategies accordingly.

  • Collaborate with the digital marketing and content teams to integrate SEO best practices across all marketing campaigns.

2. On-Page Optimization

  • Perform keyword research and optimize website content, meta tags, headings, and URLs.

  • Improve site structure and internal linking for better crawlability and user experience.

  • Optimize images, videos, and other media elements to enhance page speed and performance.

  • Work with the content team to ensure SEO best practices are applied to new and existing content.

  • Implement and monitor keyword cannibalization strategies to prevent ranking conflicts.

  • Utilize user behavior analytics to refine content structure and improve engagement rates.

3. Off-Page Optimization & Link Building

  • Develop and execute link-building strategies to acquire high-quality backlinks.

  • Identify opportunities for guest blogging, influencer outreach, and digital PR.

  • Monitor and disavow toxic backlinks to maintain a healthy link profile.

  • Establish relationships with industry influencers, bloggers, and webmasters to enhance backlink acquisition.

  • Utilize social media and content marketing strategies to generate organic backlinks.

4. Technical SEO

  • Conduct regular SEO audits to identify and fix technical issues (crawl errors, broken links, duplicate content, etc.).

  • Ensure proper implementation of structured data (schema markup) for rich search results.

  • Work with developers to improve site speed, mobile-friendliness, and Core Web Vitals.

  • Implement canonical tags, hreflang attributes, and other technical elements for SEO compliance.

  • Optimize website architecture for efficient crawling and indexing by search engines.

  • Ensure JavaScript rendering is optimized for search engine crawlers.

5. Content Strategy & Optimization

  • Collaborate with content creators to develop SEO-friendly blog posts, landing pages, and other web content.

  • Optimize existing content for better search performance.

  • Implement topic clustering and pillar page strategies for enhanced content organization.

  • Develop and execute content gap analyses to identify missing opportunities in search intent.

  • Monitor keyword trends and create content strategies to target emerging search queries.

6. SEO Analytics & Reporting

  • Track and analyze website traffic, rankings, and conversions using Google Analytics, Google Search Console, and other SEO tools.

  • Generate monthly performance reports and provide actionable insights.

  • Conduct A/B testing and analyze the effectiveness of SEO strategies.

  • Set and track KPIs such as organic traffic growth, keyword rankings, click-through rates, and domain authority.

  • Use data visualization tools to present SEO performance insights to stakeholders.

  • Implement automated reporting for real-time performance monitoring.

7. Local SEO

  • Optimize Google Business Profile and other local listings.

  • Manage local citations and ensure NAP (Name, Address, Phone) consistency.

  • Implement local keyword optimization for geo-targeted searches.

  • Develop strategies to enhance location-based search visibility and engagement.

  • Monitor and respond to online reviews to improve brand reputation.

8. SEO for E-commerce (if applicable)

  • Optimize product pages, category pages, and descriptions for search engines.

  • Implement structured data for product listings (rich snippets, product schema, etc.).

  • Monitor and optimize for Google Shopping and other marketplaces.

  • Enhance product image SEO for improved search ranking in visual search engines.

  • Analyze conversion funnel data to optimize e-commerce checkout flows for SEO impact.

Technical Requirements:

  • Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, Surfer SEO, and Google Search Console.

  • Strong understanding of HTML, CSS, and JavaScript as it relates to SEO.

  • Familiarity with CMS platforms like WordPress, Shopify, Magento, and Webflow.

  • Experience with Google Tag Manager, Google Analytics 4 (GA4), and Google Data Studio.

  • Knowledge of schema markup, XML sitemaps, and robots.txt management.

  • Experience with Core Web Vitals optimization and page speed improvement techniques.

  • Familiarity with AI-powered SEO tools and content optimization platforms.

  • Strong understanding of technical aspects such as log file analysis, crawl budget optimization, and JavaScript SEO.

  • Experience with SEO automation scripts and Python for data analysis is a plus.

Competencies & Skills:

  • Strong analytical and problem-solving skills.

  • Excellent attention to detail and ability to multitask.

  • Ability to work independently and within a team.

  • Strong written and verbal communication skills.

  • Creative thinking with a strategic mindset.

  • Ability to adapt to changing search engine algorithms and industry trends.

  • Understanding of user experience (UX) and its impact on SEO.

  • Basic knowledge of pay-per-click (PPC) advertising is a plus.

  • Strong project management skills to oversee SEO initiatives across multiple stakeholders.

Qualifications & Experience:

  • Bachelors degree in Marketing, Computer Science, Digital Marketing, or a related field (preferred).

  • 2-5 years of hands-on SEO experience.

  • Proven track record of successful SEO campaigns and ranking improvements.

  • Certifications in SEO, Google Analytics, or related digital marketing fields are a plus.

  • Experience working with B2B and B2C industries in an SEO capacity.

Additional Information:

  • This role may require collaboration with content writers, web developers, and marketing team.

  • Candidates may be required to submit a portfolio or case study of past SEO work.

Why Join Us?

  • Opportunity to work in a dynamic and fast-paced environment.

  • Career growth opportunities in digital marketing and SEO specialization.

  • Be part of a team that values innovation, creativity, and data-driven decision-making.

    Full time office position, based in Century City, Cape Town

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