SEO Manager
3 weeks ago
WHAT YOU WILL BE RESPONSIBLE FOR
- Develop and implement SEO strategies to improve search engine rankings and drive organic traffic, supported by two SEO assistants
- Collaborate closely with the Web Design and Communications teams to align efforts with business objectives, using data-driven insights to optimize performance
- Produce monthly SEO reports (traffic, leads, performance, keywords, etc.)
- Conduct and monitor keyword research
- Develop content strategies to boost traffic, lead generation, and conversions
- Manage and implement tracking via Google Tag Manager, Google Analytics, and Matomo Analytics
- Execute on-page and off-page SEO tactics
- Manage and update Google/Bing Business Profile listings
- Plan and manage campaigns on Instagram and Facebook
WHO YOU ARE
- Bachelors degree in Marketing, Business, or related field
- Minimum 3 years of experience in an SEO Manager or similar role
- Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Google Tag Manager, Matomo, Microsoft Excel, Keyword Hero)
- Strong understanding of search engine algorithms and ranking factors
- Excellent analytical, problem-solving, and organizational skills
- High attention to detail
- Strong written and verbal communication skills
- Native-level fluency in English or French
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