Senior Conversion Optimisation Specialist

5 days ago


Cape Town, Western Cape, South Africa Collinson Group Full time

At Collinson Group, we are committed to delivering superior customer experiences through innovation and experimentation.

We are seeking a senior specialist to join our team and lead our customer experience strategy. As a key member of our marketing team, you will be responsible for designing and executing experiments to optimise customer journeys and improve user experiences.

Using data-driven insights and advanced testing methodologies, you will identify opportunities to remove friction, enhance user satisfaction, and maximise conversion rates.

About the Role

The Customer Experience Lead Digital Marketing will be responsible for developing and implementing a comprehensive customer journey optimisation framework.

You will establish workflows and align cross-functional teams to deliver seamless, optimised customer experiences.

You will also leverage tools like Optimizely to design and execute A/B and multivariate experiments.

Main Responsibilities
  • Design and execute experiments to optimise customer journeys.
  • Evaluate experiment results and make data-driven decisions.
  • Develop and maintain a customer journey optimisation roadmap.
  • Foster a culture of experimentation & personalisation across Collinson's digital touchpoints.


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