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Content Optimization Specialist

1 week ago

Cape Town, Western Cape, South Africa Electricegg Full time
Content Optimization Specialist Job Description

We're looking for a skilled Content Optimization Specialist to help us develop and implement content marketing strategies that drive engagement and conversion. As a key member of our marketing team, you'll be responsible for creating and optimising high-quality content that resonates with our target audience.

Key Responsibilities:

  • Create and enhance SEO-friendly content that meets our business objectives.
  • Optimise content, meta tags, headers, images, and internal linking for improved search engine rankings.
  • Collaborate with cross-functional teams to identify areas for improvement and develop solutions.
  • Track and report on KPIs to inform future marketing decisions.
  • Stay up-to-date with the latest trends and best practices in content marketing.

Requirements:

  • 1-2 years of experience in digital marketing, with a focus on content creation and optimisation.
  • Strong understanding of SEO principles and content marketing strategies.
  • Excellent writing and editing skills.
  • Ability to work independently and as part of a team.