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Content Optimisation Lead

2 weeks ago

Cape Town, Western Cape, South Africa Drake Personnel (SA) Pty Ltd - Cape Town Full time
Job Summary

We are seeking a highly experienced Senior Online Marketing Executive to join our team and lead the development of our digital marketing content growth strategy. As a key member of our marketing team, you will be responsible for creating and optimising digital content to drive SEO growth and improve website visibility.

Your responsibilities will include developing a content plan strategy, writing engaging blog briefs, and ensuring new content is optimised for search engines. You will also work closely with the Digital Leads to support the development of digital marketing strategies and provide recommendations for content optimisation based on performance analysis and user feedback.

Key Responsibilities:
  1. Develop a content plan strategy with the Digital leads for each business.
  2. Collaborate with cross-functional teams to coordinate campaign briefs and align content with broader marketing strategies.
  3. Provide recommendations for content optimisation based on performance analysis and user feedback.