Digital Marketing Strategist
3 weeks ago
About the Role:
We are seeking a highly skilled Digital Marketing Strategist to partner with our clients and deliver innovative marketing solutions.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve clients' business objectives.
- Conduct market research and competitive analysis to identify opportunities and trends.
- Define and segment target audiences, creating detailed customer personas to guide content and campaign strategies.
- Set measurable goals and KPIs for digital marketing campaigns.
- Monitor and analyse client campaign performance, using data to optimise results.
- Provide strategic insights to retain and grow client accounts, while supporting new business proposals.
- Ensure strategy projects are accurately costed and profitable, remaining in scope.
- Perform GAP analyses to address performance discrepancies and create actionable plans.
- Create detailed user journey maps, optimising customer interactions across digital channels.
- Collaborate with the content team to develop engaging, SEO-optimised content aligned with brand messaging.
- Utilise web analytics tools (e.g., Google Analytics) to track and measure campaign performance.
What You'll Do for Our Clients:
- Develop and implement comprehensive digital marketing strategies.
- Conduct market research and competitive analysis.
- Define and segment target audiences.
- Set measurable goals and KPIs.
- Monitor and analyse campaign performance.
- Provide strategic insights.
- Ensure strategy projects are accurately costed and profitable.
- Perform GAP analyses.
- Create detailed user journey maps.
- Collaborate with the content team.
- Utilise web analytics tools.
What You'll Do for Our Agency:
- Stay informed on emerging digital marketing trends.
- Conduct competitive analysis to identify opportunities for differentiation.
- Lead the creation of case studies showcasing successful campaigns.
- Identify and pursue relevant industry awards to enhance the agency's brand credibility.
- Foster a culture of innovation within the digital marketing team.
- Conduct market research to identify new opportunities and threats.
- Present at online and in-person events on relevant digital marketing topics.
Requirements:
- Proven experience as a Digital Marketing Strategist or similar role (minimum 3 years).
- Strong public speaking skills with the ability to present confidently and engage diverse audiences.
- Deep understanding of digital marketing channels (Google Ads, YouTube, SEO, content marketing).
- Proficiency in marketing and web analytics platforms (e.g., Google Analytics, SE Rankings).
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Excellent communication and interpersonal skills.
- Creative thinker with a passion for developing innovative marketing strategies.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Certification in Google Analytics, Google Ads, or similar is a plus.
- Experience or knowledge of AI is highly valued.
- Expertise in omnichannel marketing is essential.
Language: en
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