Digital Marketing Expert
3 weeks ago
Job Title: Digital Marketing Specialist
Job Summary: At JenRec Recruitment, we are looking for a skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for managing various aspects of digital marketing campaigns across different platforms and channels to help achieve our commercial objectives.
Key Responsibilities:
- Collaborate with the B2B Marketing Lead, Designer, and Sales team to ensure creative and strategic alignment, performance improvement, and end-to-end implementation of digital marketing tactics.
- Work closely with external agencies for digital campaigns (if/when needed) and actively support lead generation-specific digital marketing initiatives and Search Engine Optimization (SEO).
- Handle all administrative tasks related to digital marketing, providing support and insights related to campaign performance, competitor analysis, and market research to assist with strategic direction and ad hoc business projects.
- Manage and optimize digital campaigns across various platforms, including Google Ads, LinkedIn, Facebook, YouTube, 3rd-party programmatic platforms, and automated email.
- Report on platforms such as GA4, Looker Studio, Search Console, SEMRush, and LinkedIn Business Manager.
- Analyze and report on campaign data, setting up and testing goals and conversion tracking.
- On-page and off-page SEO, including website performance optimization through on-page optimization, keyword research, backlink building, optimizing page load time, ensuring page crawlability, and correctly setting up page redirects.
- Copywriting (long and short form).
Requirements:
- Business to Business marketing experience.
- Digital campaign management experience.
- Proven track record of success in creating, monitoring, and optimizing campaigns across various platforms.
- Excellent analytical and problem-solving skills.
- Strong communication and interpersonal skills.
- Proficient in Google Suite (or Microsoft Suite).
- Google Ads, LinkedIn, Facebook, YouTube, 3rd-party programmatic platforms, and automated email experience.
- GA4, LinkedIn Business Manager, and Google Looker Studio experience.
- Thorough understanding of conversion tracking tools (e.g., Google Tag Manager, Firebase, LinkedIn Conversion Tag).
About Us: At JenRec Recruitment, we are a professional recruitment agency dedicated to connecting talented individuals with exciting career opportunities. Our mission is to provide exceptional service, expert guidance, and a personalized approach to each and every candidate we work with.
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