Head of Global Digital Marketing Strategy

2 days ago

Cape Town, Western Cape, South Africa Dye & Durham Full time

About the Role



As a seasoned professional, you will be responsible for developing and executing a comprehensive global digital marketing strategy that aligns with the company's business objectives. This role requires a strategic thinker and hands-on leader with a deep understanding of digital marketing trends, technology, and analytics.



Key Responsibilities


  • Digital Strategy Development:

    • Develop and execute a global digital marketing strategy that drives new customer acquisition and improved client retention initiatives.
    • Build and optimize inbound and outbound digital capabilities, including content marketing, email marketing, SEO/SEM, organic and paid social media, and digital advertising.
    • Innovate and experiment with emerging platforms and digital tools to stay ahead of industry trends.

  • Demand Generation & Lead Nurturing:

    • Build and manage robust demand generation programs that deliver high-quality leads to the sales team.
    • Develop lead nurturing programs that move leads effectively through the sales funnel.
    • Optimize digital marketing funnels to improve conversion rates and customer acquisition.

  • Content & Campaign Management:

    • Oversee the creation and curation of digital content, including blog posts, whitepapers, case studies, webinars, videos, and social media.
    • Design and implement multi-channel digital marketing campaigns to increase brand awareness and lead generation.
    • Collaborate with the product marketing team to ensure content is aligned with product positioning and messaging.

  • Analytics & Performance Tracking:

    • Monitor and analyze digital marketing performance, using data to optimize strategies and deliver ROI.
    • Provide insights and reports on key performance indicators (KPIs), campaign performance, and customer behavior to senior leadership.
    • Leverage marketing automation tools (e.g., HubSpot, Marketo) to track engagement and nurture prospects through the sales funnel.

  • Team Leadership:

    • Lead, mentor, and develop a global team of digital marketing professionals.
    • Foster a culture of creativity, data-driven decision-making, and continuous improvement.
    • Ensure the team collaborates effectively with other marketing and sales functions.

  • Collaboration & Cross-Functional Engagement:

    • Work closely with the sales and customer success teams to align marketing efforts with the customer journey and sales goals.
    • Collaborate with product and development teams to ensure that digital marketing supports product launches and key initiatives.
    • Partner with external agencies and vendors to execute high-quality digital marketing programs.


About You



We are looking for a highly skilled and experienced professional with a strong background in digital marketing. The ideal candidate will have a degree or diploma in a relevant field, 10-15 years of digital marketing experience, and at least 5 years in a leadership role. Experience managing global digital marketing strategies and cross-functional teams is highly desirable.



Benefits


  • Competitive salary: $120,000 - $180,000 per year
  • Opportunity to work with a leading global company at the intersection of law and technology
  • Dynamic, high-performing team that values innovation, initiative, and collaboration
  • Professional growth and development opportunities
  • Benefits package including health insurance, retirement plan, and paid time off


Company Overview



Dye & Durham is a global leader in legal technology. Our integrated solutions give solicitors the essential tools they need to run their firms, from client acquisition to case management and legal accounting.



How to Apply



Please submit your application, including your resume and cover letter, to [insert contact information]. We look forward to hearing from you

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