Client Marketing Specialist
3 days ago
As a Marketing Analyst at Visa Inc., you will play a critical role in developing and executing marketing strategies that drive business growth and customer engagement.
Key Responsibilities:
- Client Marketing Strategies and Initiatives
Develop and execute marketing strategies, plans, and initiatives for key clients and partners, ensuring alignment with business objectives.
- Marketing Value Added Services (VAS)
Develop and nurture client partnerships to generate new revenue streams through comprehensive marketing VAS, leveraging expertise in marketing insights, strategy, creative services, execution, and consulting.
- Client Needs and Collaboration
Collaborate with internal teams and agencies to identify client needs and develop tailored action plans, driving effective solutions that meet business goals.
- Revenue Pipeline and Project Management
Manage and report on the revenue pipeline, project status, successes, and challenges related to marketing VAS, ensuring seamless day-to-day management of marketing VAS client engagements and project proposals.
- Execution and Communication
Ensure timely executions and deliverables from agencies and vendors, maintaining open communication between partners and vendors to guarantee accurate implementation.
- Country Market-wide Programs
Manage and deliver high-quality marketing programs supported by data, evaluating their effectiveness and efficiency, and overseeing local contacts within regional creative, media, and partnership agencies.
Requirements:
- Bachelor's degree in business or a related field with a marketing foundation
- Minimum 5 years of relevant experience in a services marketing team (preferably with experience in Southern Africa and South Africa markets)
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