Digital Marketing Coordinator

2 months ago

Cape Town, Western Cape, South Africa Big Concerts International Proprietary Ltd Full time

Job Opportunity


Big Concerts International Proprietary Ltd is seeking a highly skilled Digital Marketing Coordinator to join our team in Cape Town, South Africa.


This role will focus on coordinating, developing, and leading high-quality digital marketing plans for concerts and live events, including managing digital marketing promotions and projects, working directly with marketing teams across numerous international markets, coordinating programs, reporting, plans, applying digital technology and tools, and helping us lead marketing within our organisation to ultimately drive ticket sales.


Key Responsibilities



  • Assist in the development and implementation of digital marketing strategies, including paid marketing campaigns, social media marketing, email marketing, and other digital marketing channels.
  • Excellent knowledge of Google ads, Display/YouTube campaigns, Meta, Twitter, TikTok, SEO, and other ad platforms.
  • Collaborate with the marketing team to ensure marketing and advertising efforts are aligned with company goals and objectives.
  • Analyse campaign data to evaluate performance, identify opportunities for improvement, and recommend changes to optimize campaign performance.
  • Compile regular performance reports and make recommendations for improvements.
  • Stay up-to-date with the latest digital marketing trends and best practices, and continuously explore new opportunities for client growth and success.
  • Maintain and track advertising budgets, including processing incoming advertising invoices and compiling advertising settlement recap reports.
  • Social media management – content creation, including content creation at show, social media monitoring, content marketing.
  • Liaising and assisting our customer care team with general customer care inquiries.
  • Research audience and artist demographic info to help shape marketing plans.
  • Assist the local PR team in compiling local show information for press releases.
  • Ability to work extended hours, including weekends and evenings, as dictated by show dates, deadlines, etc.
  • Communicate with followers, respond to queries in a timely and professional manner, and manage customer engagement.
  • Assist in additional duties as needed.

Requirements



  • Digital diploma/degree preferred.
  • 3+ years of experience in digital marketing, with a focus on paid marketing campaigns and ad platforms.
  • Experience of working in the live event ticketing, the music industry, and/or the entertainment industry would be beneficial.
  • Brand, content marketing, and campaign management experience in an eCommerce environment.
  • Experience in the creation of digital marketing assets.
  • Good time management with ability to manage and prioritise multiple projects, work in a fast-paced, deadline-driven environment.
  • Ability to troubleshoot and problem solve independently.
  • Excellent communication skills, both verbal and written.
  • Excellent collaboration skills – can work well with navigating various stakeholders and teams.
  • Be available to travel and work unsociable hours over weekends and public holidays at live events.

Behaviours



  • Effective team player with a great attitude and a positive outlook.
  • Organised, self-motivated, and capable of working to own initiative.
  • Excellent verbal and written communication skills.
  • Results & delivery focused.
  • Strong organisational skills and attention to detail.

Language


English


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