Digital Marketing Coordinator

3 weeks ago

Cape Town, Western Cape, South Africa Talent Sam Full time
Role Overview

As a Digital Marketing Coordinator at Talent Sam, you will play a pivotal role in managing the company's social media presence, executing marketing strategies, handling administrative tasks, and supporting our Partners in maximizing their visibility and bookings. This position requires someone proactive, independent, and ready to take ownership of their work.

Key Responsibilities:
  • Manage the clients' social media accounts (Instagram and TikTok), including content creation, scheduling, responding to comments and DMs, and developing strategies to increase engagement.
  • Create engaging Reels and TikToks using existing content, ensuring they capture attention and maintain viewer interest.
  • Execute email marketing campaigns using platforms like Mailchimp, creating engaging templates and newsletters for our audience.
  • Research and share insights on social media trends to help our Partners reach more potential customers and increase bookings.
  • Use Canva for basic graphic design to create visually appealing content for social media and other marketing materials.
  • Ensure all content aligns with the company's brand identity, maintaining consistency across social media and marketing materials.

Admin Tasks:
  • Manage the website and web application, including adding properties, images, and descriptions, ensuring accuracy and updates.
  • Use Photoshop and generative AI tools to optimize images for the web application, adjusting dimensions and quality as needed.
  • Identify potential new Partners that align with our brand and reach out to them via email, introducing us and sharing introductory offers. Maintain a record of outreach efforts and follow up as needed to encourage them to join our platform.
  • Organize and maintain content files, ensuring assets are easy to locate for marketing purposes.
  • Communicate regularly with Partners, providing support and guidance, and engaging in meetings as needed.
  • Develop and implement systems to streamline and automate workflows using modern tools like Zapier, ensuring efficient backend operations.

Requirements:
  • Experience: Proven experience in a marketing/admin role is essential, with a solid understanding of social media management, content creation, and branding.
  • Branding Knowledge: Ability to maintain and enhance brand consistency across all marketing channels.
  • Software Knowledge: Proficient in Canva, Photoshop, Google Workspace, and ChatGPT for streamlining tasks and content creation. Experience with generative AI tools is highly beneficial.
  • SEO & Google Ads: Beginner experience is ideal, with a willingness to learn more as we plan to focus on this area. Training and skill development will be provided within your normal working hours.
  • Automation & Systems: Ability to develop and implement systems for automating tasks using modern tools like Zapier, enhancing efficiency in workflows and communication.

Working Hours: 9 am – 5 pm (UK Time), Monday to Thursday
Estimated Salary: £28,000 - £35,000 per annum based on location and experience

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