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Paid Advertising Expert

7 days ago

Cape Town, Western Cape, South Africa MBA-Exchange Full time
About Takealot.com

Takealot.com is a leading e-commerce company in Africa, committed to delivering a world-class customer experience. We are looking for a highly skilled Paid Advertising Manager to join our Marketing team in Cape Town.

Job Summary

This is a key role within our Marketing team, responsible for driving business growth through effective paid advertising campaigns. You will work closely with our business departments to understand their digital advertising needs and develop strategies to meet those needs.

You will be responsible for managing and optimizing our paid advertising campaigns across various channels, including Google Ads, Display & Video 360, App Install & App Engagement, and YouTube.

Key Responsibilities:

  • Develop and implement a data-driven approach to paid advertising campaigns.
  • Stay up-to-date with industry trends and best practices in paid advertising.
  • Work closely with business departments to understand their digital advertising needs and develop strategies to meet those needs.
Requirements
  • Bachelor's degree in Marketing, Statistics, Mathematics or Computer Science.
  • 2-4 years' experience in a paid advertising role.
  • Certifications: Google Ads, Google Analytics, DoubleClick.