Senior Automotive Sales Director

3 days ago


Cape Town, Western Cape, South Africa Bonafide Human Capital (Pty) Ltd Full time

Bonafide Human Capital (Pty) Ltd seeks a seasoned Senior Automotive Sales Director to lead our New Vehicle department in Parow.

The ideal candidate will have a proven track record of maximizing sales and profitability while delivering exceptional customer service, motivating staff, and controlling costs. This key management role requires a strong leader who can develop and implement effective sales strategies to meet sales forecasts and exceed targets.

Key Responsibilities:

  • Maximize sales and profitability through customer satisfaction and retention
  • Develop and implement sales strategies to meet sales and profitability objectives
  • Ensure optimum stock levels and cost control within the department
  • Monitor and review pricing policies, discounts, and trade-in deals to maintain dealership profitability
  • Lead the Sales Department's financial performance and ensure direct and indirect costs remain within company parameters
  • Provide new model launch training to Sales Executives
  • Establish staffing levels and training requirements to achieve sales objectives
  • Monitor floorplan activities and maintain stock levels within company policy
  • Maximize sale of back-end products

Requirements:

  • A minimum of Grade 12 qualification
  • A minimum of 3 years' experience in a managerial position within the motor vehicle industry
  • Sales tertiary qualification is an added advantage
  • Clear criminal record


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