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Marketing Performance Director

2 weeks ago

Cape Town, Western Cape, South Africa MBA-Exchange Full time

We're Takealot.com, South Africa's leading online retailer, and we're on a mission to revolutionize the e-commerce industry. As our new Digital Marketing Manager Senior, you'll play a critical role in driving business growth through strategic planning, execution, and optimization of digital marketing campaigns.

About the Role:

This is an exciting opportunity to join our dynamic team in Cape Town and contribute to the development and execution of comprehensive paid advertising strategies that drive business growth and customer engagement.

Key Responsibilities:
  • Develop and execute targeted paid advertising campaigns that meet business objectives and KPIs.
  • Collaborate with cross-functional teams to integrate paid advertising efforts with overall marketing strategies and ensure seamless brand experiences.
  • Analyze campaign performance using data visualization tools and make informed decisions to optimize ad spend, improve ROI, and enhance customer engagement.
  • Stay up-to-date with industry trends, best practices, and platform updates to continuously improve campaign performance and stay ahead of competitors.
Requirements:
  • Bachelor's degree in Marketing, Statistics, Mathematics, or Computer Science; or equivalent experience.
  • 2-4 years of experience in a paid advertising role, with expertise in Google Ads, Google Analytics, and DoubleClick.
  • Proven track record of delivering high-performing campaigns, driving business growth, and exceeding targets.
  • Strong analytical and problem-solving skills, with ability to collect and analyze large datasets, identify trends, and make data-driven decisions.
  • Excellent communication and collaboration skills, with ability to work effectively with stakeholders at all levels.