Digital Analytics and Insights Manager

4 weeks ago


Midrand, Gauteng, South Africa Deka Minas (Pty) Ltd Full time
About the Role

We are seeking a highly skilled Digital Analytics and Insights Manager to join our team at Deka Minas (Pty) Ltd. As a key member of our organization, you will be responsible for driving business growth through data-driven insights and strategic decision-making.

Key Responsibilities
  1. Insights and Reporting
  • Contribute to the design and creation of reporting strategies and templates.
  • Lead the execution of complex reports, identifying and interpreting complex patterns and trends, and translating those insights into actionable recommendations.
  • Create and manage scalable reporting and dashboards that monitor marketing key performance indicators (KPIs), highlight areas of improvement, and influence strategy.
Data and Analytics Strategy
  • Make recommendations to improve data and analytics systems and platforms, contributing to the continuous improvement and refinement of data and analytics strategy.
  • Lead projects related to digital marketing, driving insights and analysis of channel strategy and performance, and effectively communicating findings to all levels.
Stakeholder Engagement
  • Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns, and reacting to these to support the communication of business information and decisions.
  • Work closely with senior data analysts (MI) in establishing reporting goals and data visualisation strategies.
Digital Marketing Strategy and Roadmap
  • Contribute to the definition of the digital marketing strategy and plan by providing input regarding the implementation of initiatives.
  • Inform the digital marketing strategy by using a data-driven approach, collating business insights from analytics and other data sources, and addressing unanswered business issues in a proactive manner.
Data Exploration & Analysis
  • Conduct research and select relevant information to enable analysis of key themes and trends using primary data sources and business intelligence tools.
  • Provide insights and analytics (internal and external) to enable digital optimisation techniques to be executed.
Requirements
  • 5 or more years' of proven business data analysis, insights, and marketing analytics-related experience.
  • Experience in leading impactful data-related or analytics projects and visually presenting and communicating findings with minimal supervision.
  • Experience in communicating and collaborating with cross-functional teams such as marketing, sales, finance, business analytics, and engineering at various levels.
  • Experience using and analysing large data sets.
What We Offer

We offer a dynamic and challenging work environment, opportunities for professional growth and development, and a competitive compensation package.



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