Marketing Communications Director

3 weeks ago


Cape Town, Western Cape, South Africa Fiskal Finance Full time
About the Senior Marketing Manager - Content and Communication position

A seasoned marketing professional is sought after to spearhead our content marketing efforts. This role involves crafting and executing strategies to drive brand awareness, engagement, and lead generation across various channels.

  • Content Strategy & Creation: Develop and implement compelling content plans to captivate our target audience.
  • Social Media Management: Oversee social media activities to enhance brand visibility and foster meaningful connections with our customers.
  • SEO Collaboration: Work closely with the SEO manager to optimize blog content for search engines, ensuring maximum online visibility.
  • Website Content: Write and maintain engaging website copy that resonates with our customers and drives conversions.
  • Email Marketing: Craft and execute marketing emails that drive engagement and conversion.
  • Sales Collateral: Assist in the creation of impactful sales materials that support our sales teams.
  • Customer Case Studies: Develop compelling case studies that showcase our success stories and demonstrate the value we bring to our customers.
  • Cross-Functional Collaboration: Collaborate closely with the Fractional Head of Marketing, digital designer, and marketing assistant to ensure cohesive execution.
  • Event Support: Help plan and produce collateral for industry events and tradeshows.

Requirements:

  • 5+ years of experience in a content marketing role within a B2B software or services company
  • Experience in the Accounting/Financial Services industry is advantageous
  • Fluent in spoken English
  • Exceptional writing skills in English (subject to testing)


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