Marketing Communications Director
3 weeks ago
A seasoned marketing professional is sought after to spearhead our content marketing efforts. This role involves crafting and executing strategies to drive brand awareness, engagement, and lead generation across various channels.
- Content Strategy & Creation: Develop and implement compelling content plans to captivate our target audience.
- Social Media Management: Oversee social media activities to enhance brand visibility and foster meaningful connections with our customers.
- SEO Collaboration: Work closely with the SEO manager to optimize blog content for search engines, ensuring maximum online visibility.
- Website Content: Write and maintain engaging website copy that resonates with our customers and drives conversions.
- Email Marketing: Craft and execute marketing emails that drive engagement and conversion.
- Sales Collateral: Assist in the creation of impactful sales materials that support our sales teams.
- Customer Case Studies: Develop compelling case studies that showcase our success stories and demonstrate the value we bring to our customers.
- Cross-Functional Collaboration: Collaborate closely with the Fractional Head of Marketing, digital designer, and marketing assistant to ensure cohesive execution.
- Event Support: Help plan and produce collateral for industry events and tradeshows.
Requirements:
- 5+ years of experience in a content marketing role within a B2B software or services company
- Experience in the Accounting/Financial Services industry is advantageous
- Fluent in spoken English
- Exceptional writing skills in English (subject to testing)
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