Digital Marketing Strategist
3 weeks ago
The Media & Performance Manager role will focus on continuously analyzing and optimizing media strategies to enhance reach, engagement, conversion, and ROI.
This position requires leveraging data analytics tools to track and interpret key performance metrics across various platforms (TV, Radio, Digital media).
A strong understanding of ATL and Digital media is required, with a minimum of 4 years of experience in a Media buying, planning, and strategy environment.
Key Responsibilities- Media Strategy Development:
- Stay updated on the latest digital marketing trends, technologies, and best practices.
- Conduct competitive analysis to identify opportunities and threats in the market.
- Develop compelling ad creatives and messaging.
- Campaign Management:
- Plan, execute, and track key performance indicators (KPIs) for campaigns.
- Manage delivery of media flow plans alongside agency partners.
- Budget Management:
- Manage the media budget effectively to maximize ROI.
- Track and report on spending to ensure campaigns remain within budget.
- Bachelor's Degree in Marketing or a business-related field.
- Minimum 4 years of experience in a Media buying, planning, and strategy environment.
- Strong analytical skills with the ability to analyze data, prepare, and interpret reports.
- Proficient in tools such as Google Analytics, Media planning tools (TV & Radio), and Media buying systems.
- Knowledge of Excel, graphs, and formulas.
The estimated salary for this position is approximately R800,000 per annum, depending on experience.
The successful candidate will receive a comprehensive benefits package, including medical aid, retirement fund contributions, and paid time off.
The Colgate-Palmolive Company is an equal opportunity employer and welcomes applications from diverse candidates.
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