Digital Content Strategist for IT and Software Industries

1 month ago


Midrand, Gauteng, South Africa LINKFIELDS INNOVATIONS (PTY) LTD Full time
Job Summary

We are seeking a highly skilled Digital Content Strategist to join our team at LINKFIELDS INNOVATIONS (PTY) LTD. As a key member of our marketing department, you will be responsible for creating and implementing engaging content strategies that drive business growth in the IT and software applications industry.

Key Responsibilities:
  • Content Creation: Develop high-quality, industry-relevant content across various social media platforms, including LinkedIn, Facebook, Twitter, Instagram, and others, tailored to B2B audiences.
  • Social Media Management: Manage day-to-day activities on social media platforms, scheduling bulk posts using tools like Buffer and Hootsuite, and engaging with the audience through comments, messages, and interactive posts.
  • Market Trends & Insights: Stay updated on trends, innovations, and developments within the IT and software applications industry, using insights to guide content creation and campaign strategies.
  • Content Planning & Strategy: Collaborate with cross-functional teams to align content with marketing goals, create monthly content calendars ensuring timely delivery and consistency, and suggest strategies to improve engagement, reach, and conversions.
  • Analytics and Reporting: Track and analyze performance metrics, prepare reports, and provide recommendations to optimize campaigns and content.
Requirements:
  • Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (preferred but not mandatory).
  • Experience: Proven experience as a Social Media Content Creator or similar role, ideally in IT or software industries.
  • Skills: Familiarity with B2B content marketing and audience engagement, proficiency in social media platforms and tools, basic understanding of SEO and content optimization, knowledge of IT/software-related terminology and concepts is a strong advantage.
What We Offer:
  • A competitive salary of R250,000 - R300,000 per annum, depending on experience.
  • A dynamic and supportive work environment.
  • Ongoing training and development opportunities.


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