Digital Marketing Coordinator
2 weeks ago
Job Overview
Linkfields Innovations is seeking a highly organized and detail-oriented Digital Marketing Coordinator to join our team. This role involves supporting the marketing team in executing campaigns, managing content, and analyzing market trends.
Key Responsibilities
- Campaign Support:
- Assist in planning, executing, and monitoring marketing campaigns to ensure timely delivery of campaign materials.
- Coordinate with internal teams and external vendors to ensure successful campaign execution.
- Content Creation:
- Develop engaging marketing copy for online and offline materials, including social media posts, newsletters, and brochures.
- Create visually appealing content using design tools (e.g., Canva, Adobe Suite).
- Social Media Management:
- Manage and schedule posts across the company's social media platforms.
- Monitor social media engagement and respond to comments and inquiries.
- Market Research:
- Conduct research on industry trends, competitor activities, and customer preferences.
- Compile and present findings to the marketing team to inform strategy.
- Administrative Duties:
- Maintain accurate marketing databases and update customer and prospect information.
- Organize marketing events and coordinate logistics, including booking venues and arranging materials.
- Manage inventory of marketing materials and reorder as necessary.
- Performance Tracking:
- Assist in tracking and analyzing the performance of marketing campaigns.
- Prepare reports and presentations for management review.
Required Skills and Qualifications
We are looking for a candidate with a diploma or bachelor's degree in Marketing, Communications, Business, or a related field. Previous experience in a marketing or administrative role is an advantage. Familiarity with digital marketing tools and platforms is preferred.
Key Performance Indicators (KPIs)
- Accuracy and timeliness in completing assigned tasks.
- Engagement and growth metrics across social media platforms.
- Quality and effectiveness of marketing materials produced.
- Contribution to the successful execution of marketing campaigns.
Salary Range
The salary range for this position is R250,000 - R350,000 per annum, depending on experience.
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