Digital Marketing Coordinator

2 weeks ago


Midrand, Gauteng, South Africa LINKFIELDS INNOVATIONS (PTY) LTD Full time

Job Overview

Linkfields Innovations is seeking a highly organized and detail-oriented Digital Marketing Coordinator to join our team. This role involves supporting the marketing team in executing campaigns, managing content, and analyzing market trends.

Key Responsibilities

  • Campaign Support:
    • Assist in planning, executing, and monitoring marketing campaigns to ensure timely delivery of campaign materials.
    • Coordinate with internal teams and external vendors to ensure successful campaign execution.
  • Content Creation:
    • Develop engaging marketing copy for online and offline materials, including social media posts, newsletters, and brochures.
    • Create visually appealing content using design tools (e.g., Canva, Adobe Suite).
  • Social Media Management:
    • Manage and schedule posts across the company's social media platforms.
    • Monitor social media engagement and respond to comments and inquiries.
  • Market Research:
    • Conduct research on industry trends, competitor activities, and customer preferences.
    • Compile and present findings to the marketing team to inform strategy.
  • Administrative Duties:
    • Maintain accurate marketing databases and update customer and prospect information.
    • Organize marketing events and coordinate logistics, including booking venues and arranging materials.
    • Manage inventory of marketing materials and reorder as necessary.
  • Performance Tracking:
    • Assist in tracking and analyzing the performance of marketing campaigns.
    • Prepare reports and presentations for management review.

Required Skills and Qualifications

We are looking for a candidate with a diploma or bachelor's degree in Marketing, Communications, Business, or a related field. Previous experience in a marketing or administrative role is an advantage. Familiarity with digital marketing tools and platforms is preferred.

Key Performance Indicators (KPIs)

  • Accuracy and timeliness in completing assigned tasks.
  • Engagement and growth metrics across social media platforms.
  • Quality and effectiveness of marketing materials produced.
  • Contribution to the successful execution of marketing campaigns.

Salary Range

The salary range for this position is R250,000 - R350,000 per annum, depending on experience.


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