Marketing Campaign Lead

4 days ago


Cape Town, Western Cape, South Africa DigiCert Full time

We are a leading, global security authority that's making a significant impact on our industry. Our goal is to put digital trust to work in the real world, helping companies establish trust with their customers.

Job Description

We're looking for a Senior Marketing Strategist with at least 8 years of experience to join our team. This role involves developing and executing strategic marketing campaigns to drive digital growth. The ideal candidate will have a proven track record in driving awareness and pipeline for new product launches.

Responsibilities
  • Demand Generation & TOFU Growth: Develop and execute strategies to drive high-quality leads and build awareness for new product releases.
  • Email Marketing Campaigns: Plan, create, and manage targeted email marketing campaigns that align with overall business goals.
  • Search Engine Marketing (SEM) & Search Engine Optimization (SEO): Conduct keyword research, optimize on-page and off-page SEO, and manage paid search campaigns to drive targeted traffic.
  • Marketing Strategy Development: Work closely with leadership to define and implement marketing strategies that drive growth, increase brand visibility, and meet business objectives.

Qualifications:

  • Bachelor's degree in Marketing, Business, or Communications; MBA or advanced degree preferred.
  • 8+ years of marketing experience, with expertise in demand generation, email marketing, SEM, SEO, and digital strategy.
  • Strong knowledge of marketing analytics tools, including Google Analytics, SEMrush, Moz.
  • Experience with marketing automation and email platforms.
  • Proficiency in data analysis and results-driven mindset.


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