Campaign Development Lead

3 days ago


Cape Town, Western Cape, South Africa Yellosa Full time

This Marketing Specialist role offers an exciting opportunity to join our dynamic team and contribute to the development of innovative marketing campaigns that drive business results.

Your key responsibilities as the Marketing Specialist will include:

  • Developing and executing digital marketing campaigns that drive business results.
  • Working closely with our IT team to troubleshoot and optimize digital tools.
  • Partnering with external vendors to elevate our digital capabilities.
  • Driving MarTech projects from concept to completion.
  • Leading cross-functional teams to bring innovative tools and technologies to life.
  • Creating comprehensive project reports and insights that showcase your success.
  • Crafting creative briefs for digital campaigns that wow audiences.
  • Coordinating with traffic teams and creative agencies to deliver eye-catching content.
  • Owning the review process to ensure creative work meets brand guidelines and campaign goals.
  • Masterminding a seamless acquisition approval process through WCRGB.
  • Managing timelines and tracking approvals.
  • Optimizing the approval process to make it more efficient and effective.
  • Supporting PPC, affiliate, and paid social media channels to ensure campaigns run smoothly.
  • Testing and fine-tuning creatives, ad copy, and landing pages.
  • Tracking, monitoring, and tweaking campaigns to maximize customer acquisition and drive growth.
  • Creating and managing tracking links across all acquisition channels.
  • Collaborating with affiliates, media partners, and internal teams to ensure tracking mechanisms are functioning perfectly.
  • Evaluating marketing campaign performance using tracking links for actionable insights.
  • Managing the bonus engine with precision to drive customer acquisition.
  • Planning, launching, and tracking promotional bonuses.
  • Keeping a sharp eye on performance to make smart adjustments.


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