Lead Generation Specialist

1 week ago


Cape Town, Western Cape, South Africa Lead Generation Group Full time
Digital Marketing Opportunity

An exciting chance to drive lead generation through paid search advertising in a fast-paced environment.

Job Overview

This role involves managing and optimizing paid search campaigns on Google Ads and Bing Ads, developing strategies to expand campaign reach and performance, and improving campaign effectiveness through ad copy testing and continuous optimization.

Key Areas of Responsibility
  • Manage paid search campaigns on Google Ads and Bing Ads
  • Develop strategies to expand campaign reach and performance
  • Optimize campaigns for improved effectiveness
  • Collaborate with internal teams to execute campaigns successfully
Essential Skills and Qualifications
  • A minimum of 4 years' experience in paid search campaign management
  • Excellent communication and teamwork skills
  • Strong understanding of Google Ads and Bing Ads/Meta
  • International campaign experience preferred


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