Digital Strategy Executive

5 days ago


Cape Town, Western Cape, South Africa Ananzi Full time
About the Role

This role is crucial in supporting our creative strategy efforts by identifying, communicating with, and managing content creators. The ideal candidate will be detail-oriented, possess excellent communication skills, and have the ability to juggle multiple tasks efficiently.

Your Key Responsibilities
  1. Creator Sourcing & Coordination: Work closely with our Creative Strategists to understand customer briefs and advertising landscapes to source, engage, and retain top content creators across our key markets (Kenya, Nigeria, South Africa).
  2. Creative Strategy & Production: Implement innovative user-generated content (UGC) strategies for organic and paid campaigns that align with client goals, directly interacting with content creators to secure new content, perform quality assurance, request revisions, and deliver final content to clients within set timelines.
  3. Campaign Launch & Analysis: Oversee the execution of our marketing campaigns from ideation to launch, understanding the key elements of performance based on our customers' KPIs, creating custom reports revealing which content works best and which new creative angles we need to test to further scale performance.
  4. Content Production Scaling: Research, test, and implement new ways to source and engage Content Creators, enhancing creative quality for our clients.


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