Digital Marketing Executive

DIGITAL MARKETING & DESIGN COORDINATOR LUXURY ESTAT

R25000 R30000 depending on experience

We are seeking a talented Digital Marketing & Design Coordinator to support the Head of Marketing in managing all aspects of digital marketing and communication. This role will involve a combination of content creation, social media management, digital strategy, and design work to promote our luxury estate. MUST HAVE LUXURY digital marketing experience.

RESPONSIBILITIES

Content Creation & Copy Editing

• Write, review, edit, and update marketing content across various platforms.
• Assist the creative team in designing promotional materials.
• Bring fresh, creative ideas for future content to promote the estate.

Digital Marketing

• Prepare and publish content on digital platforms.
• Schedule content in alignment with global engagement strategies.
• Conduct keyword research and optimize content using SEO best practices.
• Engage with customers on social media, respond to inquiries, and promote brand initiatives.
• Monitor social media and website metrics to track engagement and performance.
• Work with marketing and design teams to create visually compelling content.
• Measure web traffic and analyze conversion rates, bounce rates, and other relevant data.
• Develop and deliver creative social media content across platforms like LinkedIn, Facebook, Instagram, and Pinterest.
• Manage day-to-day handling of social media channels and content scheduling.
• Create multimedia content (or outsource effectively) for diverse platforms.
• Launch campaigns to promote the estates brand and engage with key influencers.
• Conduct audience research and foster community interaction on social media platforms.
• Track, analyse, and report on social media performance using tools like Google Analytics.

Design

• Create collateral including graphic design, logos, brochures, advertisements, and press releases using InDesign.
• Coordinate with external design and print partners to meet production deadlines.
• Collaborate with all departments to fulfil their design needs.

Communication & Administrative Support

• Coordinate and manage all printed collateral across the estate.
• Ensure monthly stock takes and maintain collateral levels.
• Coordinate with media and handle press clippings and feature administration.
• Assist with organizing estate photo and video shoots.
• Help manage communications with local tourism offices, press offices, and partner organizations.
• Organize and update estate brand information for media requests.
• Provide ongoing support regarding brand guidelines and updates to internal departments.
• Assist in managing the Marketing & PR diary and ensure smooth operation of marketing projects.

MAIN REQUIREMENTS

• Relevant qualification in Marketing/Advertising or equivalent.
• 1-2 years of previous experience in a similar role.
• Previous design experience with proficiency in InDesign, Photoshop, and Illustrator.
• Own reliable transport
• Active on social media and knowledgeable about CMS.
• Excellent copywriting and editing skills.
• Highly organized with strong attention to detail.
• Proficient in project management and strong computer literacy.
• Knowledge of web analytics tools (e.g., Google Analytics).
• Strong presentation skills and excellent interpersonal communication.
• Ability to maintain professional relationships across all departments.
• Flexibility and accountability in a fast-paced environment.

If you are passionate about digital marketing, design, and working in a luxury hospitality environment, apply now to join our team. Help us showcase the beauty and elegance of our estate through engaging content and innovative digital strategies.