Digital Marketing Executive
4 days ago
DIGITAL MARKETING & DESIGN COORDINATOR LUXURY ESTAT
R25000 R30000 depending on experience
We are seeking a talented Digital Marketing & Design Coordinator to support the Head of Marketing in managing all aspects of digital marketing and communication. This role will involve a combination of content creation, social media management, digital strategy, and design work to promote our luxury estate. MUST HAVE LUXURY digital marketing experience.
RESPONSIBILITIES
Content Creation & Copy Editing
- Write, review, edit, and update marketing content across various platforms.
- Assist the creative team in designing promotional materials.
- Bring fresh, creative ideas for future content to promote the estate.
Digital Marketing
- Prepare and publish content on digital platforms.
- Schedule content in alignment with global engagement strategies.
- Conduct keyword research and optimize content using SEO best practices.
- Engage with customers on social media, respond to inquiries, and promote brand initiatives.
- Monitor social media and website metrics to track engagement and performance.
- Work with marketing and design teams to create visually compelling content.
- Measure web traffic and analyze conversion rates, bounce rates, and other relevant data.
- Develop and deliver creative social media content across platforms like LinkedIn, Facebook, Instagram, and Pinterest.
- Manage day-to-day handling of social media channels and content scheduling.
- Create multimedia content (or outsource effectively) for diverse platforms.
- Launch campaigns to promote the estates brand and engage with key influencers.
- Conduct audience research and foster community interaction on social media platforms.
- Track, analyse, and report on social media performance using tools like Google Analytics.
Design
- Create collateral including graphic design, logos, brochures, advertisements, and press releases using InDesign.
- Coordinate with external design and print partners to meet production deadlines.
- Collaborate with all departments to fulfil their design needs.
Communication & Administrative Support
- Coordinate and manage all printed collateral across the estate.
- Ensure monthly stock takes and maintain collateral levels.
- Coordinate with media and handle press clippings and feature administration.
- Assist with organizing estate photo and video shoots.
- Help manage communications with local tourism offices, press offices, and partner organizations.
- Organize and update estate brand information for media requests.
- Provide ongoing support regarding brand guidelines and updates to internal departments.
- Assist in managing the Marketing & PR diary and ensure smooth operation of marketing projects.
MAIN REQUIREMENTS
- Relevant qualification in Marketing/Advertising or equivalent.
- 1-2 years of previous experience in a similar role.
- Previous design experience with proficiency in InDesign, Photoshop, and Illustrator.
- Own reliable transport
- Active on social media and knowledgeable about CMS.
- Excellent copywriting and editing skills.
- Highly organized with strong attention to detail.
- Proficient in project management and strong computer literacy.
- Knowledge of web analytics tools (e.g., Google Analytics).
- Strong presentation skills and excellent interpersonal communication.
- Ability to maintain professional relationships across all departments.
- Flexibility and accountability in a fast-paced environment.
If you are passionate about digital marketing, design, and working in a luxury hospitality environment, apply now to join our team. Help us showcase the beauty and elegance of our estate through engaging content and innovative digital strategies.
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