Digital Marketing Manager

2 weeks ago

Cape Town, Western Cape, South Africa Talent Shore SA Ltd Full time

Job Title: Digital Marketing Manager Location: South Africa (Fully Remote) UK Working Hours: 9am-5pm UK time (Flexibility) About Our Client: Our client are a forward-thinking fintech company revolutionising payment solutions for businesses. Our client create financial tool kits to help online businesses receive and make payments faster, more securely and with less vulnerability to fraud. This company was created to make acquiring accessible and ultimately simple for online stores, freelance platforms, application developers and other businesses that need to receive payments online via their websites. Job Description: Our client are looking for a strategic and organized Digital Marketing Manager to lead their marketing efforts, drive brand growth, and help them achieve their ambitious goals. This role is not focused on creative copywriting or direct content creation. Instead, they need a self-starter who excels in managing external agencies, coordinating with content creators, reporting results, and operating independently within timeframes and budgets. Strategy Development and Coordination: Develop comprehensive digital marketing strategies aligned with FMPays business objectives. Coordinate with external marketing agencies to plan and execute multi-channel digital marketing campaigns, including social media, email, and SEO. Analyse market trends, customer insights, and competitor activities to inform and refine strategies. Agency and Vendor Management: Identify, evaluate, and onboard suitable external agencies and freelance content creators. Negotiate contracts, pricing, and terms with agencies and vendors to ensure cost-effective solutions. Oversee agency deliverables to maintain brand consistency and achieve campaign objectives. Channel Management: Oversee social media marketing efforts executed by external teams, including content scheduling and community engagement. Manage and monitor email marketing campaigns created by external partners, ensuring alignment with business goals. Implement and manage SEO strategies in collaboration with third-party specialists. Analytics and Reporting: Track and analyse key performance indicators (KPIs) to measure marketing effectiveness and return on investment (ROI). Provide regular performance reports and make data-driven recommendations to optimize marketing campaigns. Operate independently, ensuring tasks are completed within agreed timeframes and budgets. Cross-functional Collaboration: Work closely with internal teams, including product development and sales, to align marketing efforts with business goals. Act as the central point of contact between FMPay and external agencies to ensure seamless execution of campaigns. Proven experience as a Digital Marketing Manager or in a similar role. Mandatory: Previous experience in the financial services industry, preferably fintech or card payment services. Ability to operate independently, set priorities, and take ownership of projects from start to finish. Strong ability to coordinate with and manage external marketing agencies and vendors. Expertise in evaluating and hiring freelance content creators and copywriters as needed. Excellent negotiation skills to secure favourable contracts and pricing with external partners. Strong knowledge of digital marketing tools and platforms, including Google Analytics, SEO tools, and email marketing software. Demonstrated ability to develop and execute data-driven marketing strategies.

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