Digital Marketing Specialist

21 hours ago

Cape Town, Western Cape, South Africa Oasis Crescent Full time
Job title : Digital Marketing SpecialistJob Location : Western Cape, Cape TownDeadline : April 14, 2025Quick Recommended Links
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About the job

  • The Digital Marketing Specialist is responsible for developing, implementing, tracking, and optimising digital marketing campaigns across all digital channels. This role requires a highly skilled individual who can effectively manage various aspects of digital marketing, including SEO, PPC, content marketing, social media, email marketing, and analytics.

Key Responsibilities:

Strategy and Planning:

  • Develop and implement comprehensive digital marketing strategies to achieve business objectives.
  • Conduct market research and competitor analysis to inform marketing strategies.
  • Set digital marketing KPIs and track progress towards achieving them.
  • Collaborate with cross-functional teams to ensure cohesive marketing efforts.
  • Ability to seamlessly integrate and optimise all digital and all social channels.

SEO (Search Engine Optimisation):

  • Perform keyword research and analysis to identify opportunities for organic growth.
  • Optimise website content and structure to improve search engine rankings.
  • Monitor and report on SEO performance, making data-driven recommendations for improvement.
  • Implement on-page and off-page SEO best practices.

PPC (Pay-Per-Click) Advertising:

  • Plan, create, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media.
  • Conduct keyword research and bid management to maximise ROI.
  • Monitor and analyse campaign performance, making adjustments as needed.
  • Develop and test ad copy and landing pages to optimise conversion rates.

Content Marketing:

  • Create and manage high-quality content for blogs, websites, social media, and other digital platforms including emails.
  • Develop content calendars and ensure timely publication.
  • Collaborate with designers, writers, and other content creators to produce engaging multimedia content.
  • Implement content marketing strategies to attract and retain customers.

Social Media Marketing:

  • Develop and implement social media strategies to increase brand awareness and engagement.
  • Manage and grow the company's social media presence on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
  • Create and schedule posts, monitor interactions, and respond to comments and messages.
  • Analyse social media performance and adjust strategies accordingly.

Email Marketing:

  • Plan and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
  • Segment email lists and personalise email content to improve engagement.
  • Monitor email performance metrics and optimise campaigns for better results.
  • Ensure compliance with email marketing regulations and best practices.

Analytics and Reporting:

  • Use web analytics tools (e.g., Google Analytics) to track and measure the effectiveness of digital marketing efforts.
  • Prepare detailed reports on campaign performance, measure website traffic, and other key metrics.
  • Analyse data to gain insights and make data-driven decisions.
  • Provide recommendations for improving digital marketing strategies based on analysis.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in digital marketing.
  • Proven track record of managing and optimising digital marketing campaigns across multiple channels.
  • Strong understanding of SEO, PPC, content marketing, social media, email marketing, and web analytics.
  • Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEO tools, email marketing software, social media management tools).
  • Excellent written and verbal communication skills.
  • Strong analytical skills and attention to detail.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Up-to-date with the latest trends and best practices in digital marketing.

Key Competencies:

  • Strategic Thinking: Ability to develop and implement effective digital marketing strategies.
  • Analytical Skills: Proficiency in analysing data and making data-driven decisions.
  • Technical Proficiency: Knowledge of digital marketing tools and platforms.
  • Creativity: Ability to generate innovative ideas and solutions.
  • Project Management: Strong organisational and time-management skills.
  • Collaboration: Excellent interpersonal skills to work effectively with cross-functional teams.

Preferred Skills:

  • Experience with graphic design tools (e.g., Adobe Creative Suite) for creating visual content.
  • Knowledge of HTML/CSS for minor website edits and email templates.
  • Experience with marketing automation tools (e.g., HubSpot, Marketo).
  • Familiarity with conversion rate optimisation (CRO) techniques.
     
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