Digital Marketing Specialist

7 days ago


Cape Town, Western Cape, South Africa Initiate International Full time

As our Digital Marketing Specialist - SEO, you'll play a pivotal role in shaping our online presence and driving business growth. With a focus on organic search performance, you'll develop and execute a tailored SEO strategy that maximizes our online visibility and attracts high-quality leads.

About the Opportunity

Join a dynamic marketing team dedicated to pushing boundaries and achieving excellence. In this role, you'll have the freedom to explore innovative solutions, collaborate with cross-functional teams, and make a meaningful impact on our digital landscape.

Responsibilities:

  • Drive organic search performance through keyword research, competitor analysis, and link building
  • Leverage technical SEO expertise to optimize website architecture, page speed, and crawlability
  • Work closely with content teams to ensure all content is optimized for search engines

Requirements

  • At least 5 years of SEO experience, with a proven track record of success
  • Strong analytical skills and ability to interpret data to drive results
  • Excellent communication skills to translate technical concepts for all stakeholders


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