Digital Marketing Specialist

7 days ago


Cape Town, Western Cape, South Africa Webrepublic Full time

At Webrepublic, we're seeking a highly skilled Digital Marketing Specialist to lead our paid campaign efforts. As a key member of our team, you'll be responsible for developing and executing innovative digital marketing strategies that drive results.

We're looking for a seasoned Paid Campaign Strategist who can help us unlock new opportunities in the sports and entertainment industry. If you have a passion for digital media and a proven track record of success, we want to hear from you.

As a Senior Media Planner, you'll play a critical role in shaping our media plans and ensuring timely activations across all relevant channels. Your expertise in data-driven target audience definition and successful campaign execution will be invaluable to our team.

We're on the hunt for a talented Campaign Manager Lead who can spearhead our campaigns and ensure they meet their objectives. If you're passionate about the sports and entertainment industry and have a knack for project management, we'd love to hear from you.

Key Responsibilities

  • Develop, plan, and execute paid digital marketing campaigns, including social media, display, and search campaigns.
  • Monitor and optimize campaigns towards key performance indicators (KPIs).
  • Create campaign reports and dashboards to track progress.
  • Oversee analytics and tracking maintenance on running campaigns.
  • Develop creative briefings for assets and messaging aligned with campaign goals.
  • Implement ad innovation and effective campaign measures.

Qualifications and Skills

We're looking for someone with a National Diploma, Higher Certificate or Bachelor Degree in a relevant field, along with at least 3 years of experience in digital marketing execution, strategy, and media planning. A proven track record of project management and coordination of multiple stakeholders is essential.

A strong understanding of tool usage such as META Business Manager, Google Ad Manager, Google Campaign Manager 360, Sprinklr, GA4, Adobe Analytics, etc. is required. You should also possess advanced analytical skills, data-driven thinking, and knowledge of website analytics tools.

We offer a dynamic work environment that fosters personal growth and development. You'll have opportunities to work on exciting projects with leading global brands, learn from Subject Matter Experts, and enjoy a flat hierarchy with short decision paths.

We're an equal opportunity employer committed to diversity and inclusion. We encourage candidates from all backgrounds to apply.



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