Automotive Brand Strategist
1 week ago
Remuneration: Competitive Salary Package, dependent on skill set, knowledge, and experience
Purpose Of The Job:Select Motor Recruitment is seeking a skilled Brand Specialist to join their busy OEM team. The ideal candidate will be responsible for managing the organization's brand, creating strategies for launching and promoting products, and increasing awareness about the company's reputation and visibility.
Responsibilities:- Develop brand strategies for the company and campaigns for individual products
- Identify products and campaigns that need better branding
- Conduct market research and analyze data to find ways to grow the audience
- Gather customer feedback and data to improve branding
- Oversee staff implementing branding strategies
- Review and adjust branding strategies as needed
- Collaborate with marketing, advertising, and creative departments to ensure content and goals are consistent
- Improve the customer experience
- Manage content and information sharing between departments
- Provide direction for product packaging, web design, marketing copy, logos, advertisements, and visuals
- 2+ years' related Brand Specialist or similar role experience in a Dealership or OEM in the Automotive industry
- Bachelor's degree in marketing, business, brand management, or advertising
- Knowledge of automotive products
- Good understanding of the automotive industry
- Creativity
- Communication
- Analytical
- Organizational
- Technology
- Decision-making
Please submit your current, updated CV on our website using the following link: https://selectmotor.co.za/job-application/
For further information, please contact Debbie at Select Motor Recruitment.
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