Social Media Strategist for Instagram and TikTok

4 days ago


Johannesburg, Gauteng, South Africa Kontak Recruitment Full time

Job Title: Social Media Strategist for Instagram and TikTok

Job Summary: We are seeking a highly skilled Social Media Strategist to develop and execute tailored social media strategies for Instagram and TikTok. The ideal candidate will have a strong understanding of platform-specific features and tools for video content creation and editing.

Key Responsibilities:

  • Develop and execute social media strategies for Instagram and TikTok
  • Create, schedule, and publish engaging content that resonates with target audiences
  • Collaborate with content creators to produce high-quality short-form video content for Instagram Reels and TikTok
  • Actively engage with the online community by responding to comments, messages, and trends to build a strong, authentic connection with followers
  • Monitor and analyze social media performance using tools such as Sprout Social and Hootsuite, making data-driven recommendations to optimize future content and campaigns
  • Manage influencer partnerships and collaborations, ensuring alignment with brand values and marketing goals
  • Stay up-to-date with the latest social media trends and platform updates, ensuring the brand remains relevant and top-of-mind

Requirements:

  • 4-6 years of social media management experience, particularly with Instagram and TikTok
  • Strong understanding of platform-specific features and tools for video content creation and editing
  • Proven ability to produce visually appealing and on-trend content that engages and grows a social media community
  • Proficient in using analytics tools to measure performance and make informed decisions
  • Experience managing influencer partnerships and collaborations
  • Ability to work closely with internal teams (marketing, content) to align social media strategies with business objectives

About Kontak Recruitment: We are an equal opportunities employer and welcome applications from all backgrounds. We are committed to fair assessment and only shortlist candidates who meet the requirements. We safeguard applicant information and ensure data is processed in accordance with our Privacy Policy.



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