Full-Time Copywriter Position for Advertising Agency

2 months ago

Johannesburg, Gauteng, South Africa No Sweat Work Media Full time

We are a dynamic advertising agency that excels in both traditional advertising and innovative social media strategies. Our team thrives on creative storytelling, strategic planning, and collaboration to develop bold brand narratives for our clients.

Job Summary:

We are seeking a skilled TTL Copywriter to join our creative team. The successful candidate will have a flair for crafting compelling copy across various media channels, working closely with designers, strategists, and account managers to develop creative concepts. From print ads and billboards to engaging social media posts and digital campaigns, your writing will shape the voice and story of our clients.

Key Responsibilities:

  • Develop creative, clear, and engaging copy for traditional advertising and digital platforms, including social media, websites, and online ads.
  • Collaborate with the creative team to brainstorm and execute innovative campaign concepts across various industries.
  • Write compelling headlines, taglines, and body copy that resonate with target audiences and align with client goals.
  • Craft content optimized for various social media platforms, understanding the nuances of tone, style, and format for each.
  • Stay up-to-date with trends in advertising and social media, using insights to inspire fresh, on-trend ideas.
  • Work with account managers to understand client needs, target markets, and campaign objectives, translating these into effective copy.
  • Ensure all content adheres to brand guidelines, is grammatically sound, and free of errors.
  • Revise and edit copy based on client feedback and internal reviews.
  • Assist with content strategy and planning for social media calendars, digital campaigns, and traditional advertising efforts.
  • Participate in client presentations, sharing the rationale behind creative decisions.

Requirements:

  • Prior experience as a copywriter, preferably in an advertising agency or similar environment.
  • Strong portfolio showcasing work across traditional and digital platforms, including print ads, TV/radio scripts, and social media campaigns.
  • Exceptional writing, editing, and proofreading skills with a keen attention to detail.
  • Ability to adapt tone and style based on the client's brand and media platform.
  • Knowledge of SEO best practices for digital copy.
  • Familiarity with social media platforms (Instagram, Facebook, X, LinkedIn, TikTok) and what drives engagement on each.
  • Strong time-management and organizational skills, handling multiple projects simultaneously and meeting deadlines.
  • Excellent communication skills and ability to work collaboratively in a team environment.
  • A creative thinker generating original ideas that capture attention and drive action.

Preferred Skills:

  • Experience working on campaigns for a wide range of industries, from retail to technology.
  • Knowledge of content management systems (CMS) and basic understanding of design software (e.g., Adobe Creative Suite).
  • Ability to pitch ideas and present copy to clients with confidence.

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