Digital Marketing Strategist

1 month ago


Southern Suburbs, South Africa HomeChoice Holdings Limited Full time

About HomeChoice Holdings Limited

We are a leading South African homeware retailer, helping our customers create beautiful homes they love with an innovative range of quality products they can afford.

Salary: R900,000 - R1,200,000 per annum

The Role

We are seeking an experienced Digital Marketing Strategist to lead our organic growth initiatives and drive business success through effective SEO and social media strategies.

Key Responsibilities

  • Develop and implement a comprehensive organic growth strategy that positions our brand as a leader, attracts qualified leads, and increases sales through organic traffic and social media engagement.
  • Oversee content across the website and social media, ensuring a consistent tone of voice in all communications.
  • Conduct regular competitor content analysis to stay up-to-date and ahead of digital content success in the B2C environment.
  • Lead the creation and execution of high-quality content that engages target audiences, builds brand awareness, drives organic traffic through SEO best practices, and fuels organic social media engagement.
  • Analyze website traffic data, social media analytics, and other relevant metrics to track performance, identify opportunities for improvement, and measure the success of organic growth initiatives.
  • Collaborate effectively with cross-functional teams like content marketing, product development, web development, and social media marketing to ensure a holistic organic growth approach.

Requirements

  • Proven experience in digital marketing, with a focus on SEO and social media.
  • Excellent leadership and communication skills, with the ability to inspire and motivate a team.
  • Strong analytical and problem-solving skills, with the ability to analyze complex data and make informed decisions.
  • Knowledge of the latest trends and algorithm updates for both SEO and social media platforms.

What You Will Love Doing in This Role

You will have the opportunity to work with a talented team of professionals who share your passion for digital marketing and organic growth. You will be responsible for developing and implementing a comprehensive organic growth strategy that drives business success and increases sales through organic traffic and social media engagement.

HomeChoice Holdings Limited is a leading South African homeware retailer, committed to providing our customers with an innovative range of quality products they can afford. We offer a dynamic and supportive work environment, with opportunities for professional growth and development.



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