Digital Marketing Coordinator

7 months ago

Southern Suburbs, South Africa AFMS Group Full time

**Position Summary**

To support Business development and Marketing activities across all administrative platforms.

As a Digital Marketing Assistant, you will work closely with our business development team to expand and enhance our brand presence by devising unique campaign ideas to market our services and support the distribution of our branded collateral across various platforms and campaigns.

**Key Accountabilities/ Principal Responsibilities**
- Support the creation of content (captions, images, stories, and short videos) for social channels
- Respond to comments and queries and engage with the community across social channels and other social platforms in a professional and timely manner
- Assist in conducting market research and gathering customer insights to inform marketing strategies
- Escalate queries to relevant stakeholders as needed
- Stay up to date with social media trends, inform and assist the team
- Support with monthly reporting metrics
- Collaborate with other departments (customer relations, events and sales) to manage dept reputation, key players and coordinate actions
- Monitor social media platforms and google analytics, analyse and report on campaign performance

**Website**
- Contribute to SEO efforts to increase website visibility
- Load special events/”days” to social media and track each

**Marketing Administration**
- PPT presentations support
- Administer the ISO Document Matrix to ensure that the stable of marketing collateral and all compulsory registrations and subscriptions are always current and up to date
- Administer events calendar and coordinate RSVP’s for internal and external marketing and networking events
- Administer company membership renewals and related activities
- Administer and prepare sales and branded tools (e.g. USB content etc, business cards, company stamps)

**Sales Administration**
- Administer supplier invoices for approval, submission to finance and proof of payment to supplier
- E filing including QMS standards
- Track and report effectiveness and progress from websites and social media platforms.

**Key Skills and Experience**

**Key Skills**:

- Excellent written and verbal communication skills in English
- Excellent knowledge of social media platforms
- Good knowledge of analytical tools
- A proactive mindset and creative approach to problem-solving
- Creative, with an attention to detail.
- Ability to work in a team
- Strong organisational and multi-tasking skills
- Strong computer literacy - Excellent and applied experience across all MS platforms and Google Suite
- Familiarity with social publishing tools and photography/videography editing tools is a strong advantage
- Basic graphic design and exposure to Canva
- Time management and self-discipline
- Experience with a company in a related company sector would be advantageous
- Willingness to travel as and when required
- Individual who takes initiative and driven to effectively and efficiently deliver on tasks

**Minimum Qualifications**:

- Grade 12
- A tertiary qualification in Marketing, Communications or relevant field
- Approximately 3 -5 years marketing/sales support experience
- Minimum 2- 4 years working in a sales environment
- System knowledge of Maximiser and API
- Knowledge of Power BI

**People and Management Skill**
- Positive outlook with can-do energy and attitude
- A proven ability to oversee and implement marketing/sales endeavors
- Build solid relationships with internal customers and stakeholders
- Professional and a team-player

**Key result areas**
- Administer marketing material and keep them current
- Distribution of marketing campaigns across various media platforms
- Analysis and monitoring of digital campaign effectiveness, including websites
- Provide support and coordination of internal and external marketing and networking events

**Additional Responsibilities and Skills**
- Assist the CRM Coordinator complete and submit database registration as and when required
- Capture and update sales opportunities on Maximiser (CRM) - backup support to CRM Coordinator
- Provide ad-hoc relief reception and telephonic duties when required
- Minute taking - preparation and distribution
- Population and formatting of project and service sheets, CVs etc and collaborate with subsidiaries where updates are needed

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