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Digital Media Performance Strategist

1 month ago

Sandton, South Africa Zenith Full time

Job Title: Digital Media Performance Strategist

Overview:

Zenith is seeking a skilled Digital Media Performance Strategist to develop and execute data-driven strategies that enhance our brand presence and drive business objectives.

Responsibilities:

Digital Media Strategy:

Develop comprehensive digital media strategies aligned with business goals, target audiences, and budget constraints.

Identify and evaluate emerging trends and technologies in the digital media landscape.

Performance Analysis:

Implement robust tracking and analytics systems to measure the performance of digital campaigns.

Analyze key performance indicators (KPIs) and provide actionable insights to optimize media strategies.

Strategic Campaign Development:

Collaborate with cross-functional teams to create innovative and effective digital campaigns.

Utilize audience insights and market research to inform campaign strategies.

Paid Media Optimization:

Manage and optimize paid media campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI.

Conduct A/B testing and make data-driven adjustments to improve campaign performance.

Budget Management:

Develop and manage digital media budgets, ensuring efficient allocation of resources for optimal results.

Monitor spending patterns and provide recommendations for budget optimization.

Data-driven Decision Making:

Utilize data analysis and performance metrics to inform strategic decisions and recommendations.

Stay current with industry trends and implement best practices to maintain a competitive edge.

Qualifications:

  • A marketing / media / communications degree, diploma or certificate
  • Google Fundamentals of Digital Marketing
  • Google Analytics
  • Google Ads Video
  • Google Shopping Ads
  • Google Display Ads
  • Google Ads Search
  • Facebook Blueprint Planning

Hard Skills:

  • Able to effectively project manage
  • Comfortable Presenting
  • Numerically strong and analytically able
  • Strong communicator with effective interpersonal relationships across team and clients
  • Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
  • The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
  • English fluency and language skills for effective business writing
  • Strong presentation skills
  • Solid data interpretation and analytics skills

Soft Skills:

  • Is open to constructive feedback and challenges accordingly.
  • Is effective at building relationships and working as a team
  • Shows leadership and decision-making ability
  • Manages change well – adapts and remains flexible to business priorities
  • Ability to collaborate without ego as well as work effectively independently
  • Is willing to transfer skills and share knowledge openly
  • Ability to self-start and self-manage

Qualifications

Experience:

  • At least 4 years of digital media experience specializing in performance optimisation