Director of Global Brand and Marketing Strategy

5 days ago


CapeTown, South Africa AFRIZAN Full time
Job Description

We are seeking an experienced Director of Global Brand and Marketing Strategy to lead our marketing efforts and shape global brand identities.

About the Role
  • Salary:$150,000 - $180,000 per annum
  • This role is ideal for a seasoned marketer with 8+ years of experience in the financial services or fintech sector.
Key Responsibilities
  • Develop and Execute Global Strategies: Create and implement market expansion strategies that align with customer journeys and cater to target markets.
  • Lead Go-to-Market Initiatives: Craft impactful product value propositions and oversee tailored campaigns for diverse customer segments.
  • Marketing Campaigns: Drive targeted campaigns to maximise brand visibility and address customer needs across digital and traditional channels.
  • Digital Strategy: Develop innovative online content and optimise digital platforms to enhance customer engagement.
  • Team Leadership: Build and inspire a marketing team, fostering collaboration, innovation, and a customer-centric mindset.
  • Insights & Reporting: Analyse market trends, customer journeys, and campaign performance to inform strategic decisions.
  • Budget Oversight: Manage budgets effectively to support marketing and expansion initiatives.
  • Stakeholder Collaboration: Partner with internal and external teams to align marketing efforts with broader business objectives.
Requirements
  • Experience: 8+ years of experience in marketing within the financial services or fintech sector.
  • Leadership Skills: Proven expertise in leading market expansion strategies (5+ years).
  • Education: A postgraduate qualification in Marketing, Business, or a related field.
About AFRIZAN

AFRIZAN is a dynamic company that values innovation and customer satisfaction.

We are committed to providing equal opportunities for all applicants and encourage people with disabilities to apply.



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