Director of Global Brand and Marketing Strategy
5 days ago
We are seeking an experienced Director of Global Brand and Marketing Strategy to lead our marketing efforts and shape global brand identities.
About the Role- Salary:$150,000 - $180,000 per annum
- This role is ideal for a seasoned marketer with 8+ years of experience in the financial services or fintech sector.
- Develop and Execute Global Strategies: Create and implement market expansion strategies that align with customer journeys and cater to target markets.
- Lead Go-to-Market Initiatives: Craft impactful product value propositions and oversee tailored campaigns for diverse customer segments.
- Marketing Campaigns: Drive targeted campaigns to maximise brand visibility and address customer needs across digital and traditional channels.
- Digital Strategy: Develop innovative online content and optimise digital platforms to enhance customer engagement.
- Team Leadership: Build and inspire a marketing team, fostering collaboration, innovation, and a customer-centric mindset.
- Insights & Reporting: Analyse market trends, customer journeys, and campaign performance to inform strategic decisions.
- Budget Oversight: Manage budgets effectively to support marketing and expansion initiatives.
- Stakeholder Collaboration: Partner with internal and external teams to align marketing efforts with broader business objectives.
- Experience: 8+ years of experience in marketing within the financial services or fintech sector.
- Leadership Skills: Proven expertise in leading market expansion strategies (5+ years).
- Education: A postgraduate qualification in Marketing, Business, or a related field.
AFRIZAN is a dynamic company that values innovation and customer satisfaction.
We are committed to providing equal opportunities for all applicants and encourage people with disabilities to apply.
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