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Digital Marketing Executive for Home Brands

1 week ago

Cape Town, Western Cape, South Africa Laura James Full time

We're looking for an experienced Digital Marketing Executive to join our team at Laura James. As a key member of our digital marketing team, you'll be responsible for developing and executing paid media campaigns across various platforms to drive business growth and profitability.

About the Role

You'll work closely with our internal teams and clients to ensure campaigns deliver measurable outcomes beyond traditional ROAS, focusing on profitability, unit economics, and sustainable scaling. Proficiency in reporting platforms like GA4 is essential.

Main Responsibilities
  • Develop and refine product feeds, custom labels, and product sets to enable precise audience targeting and campaign segmentation.
  • Analyse data to provide actionable insights on customer acquisition costs (CAC), lifetime value (LTV), and other profitability metrics.
  • Continuously test and refine ad creatives, audiences, product groupings, and bidding strategies to improve results.

To succeed in this role, you'll need:

  • Proven success managing paid social campaigns on Google Ads, Meta, Pinterest, and Shopify.
  • Demonstrable experience working with or for home and/or garden brands is beneficial.
  • Advanced knowledge of reporting platforms such as Google Looker Studio.