Digital Marketing Manager

5 days ago

Cape Town, Western Cape, South Africa CapeNature Full time

CapeNature is seeking a talented marketing professional to join their team as a Digital Marketing Manager. This exciting role offers the opportunity to develop and implement innovative marketing strategies that drive tourism growth in the Western Cape.

Key Responsibilities:
  • Maximise tourism marketing and promotion of CapeNature tourism products through a range of digital marketing activities, including search engine optimisation (SEO), social media, email marketing, and online advertising.
  • Develop and manage successful campaigns across multiple digital channels, with a focus on driving bookings and visitor numbers.
  • Collaborate with internal teams to align messaging, brand guidelines, and target audience insights, ensuring cohesive execution across all channels.
Requirements:
  • National Diploma or Degree in Marketing, Digital Marketing, Business, or related disciplines.
  • 3-5 years' experience in performance marketing and/or digital marketing.
  • A proven track record of creating and managing successful campaigns across digital channels.
  • Excellent project management skills to manage multiple campaigns simultaneously and meet deadlines.
  • Exceptional written and communication skills to effectively communicate campaign messaging and performance to stakeholders at all levels.
Benefits:
  • The opportunity to work with a dynamic team and contribute to the growth of CapeNature's tourism industry.
  • A competitive salary package and benefits.
  • Ongoing training and development opportunities to enhance your skills and knowledge.

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