Strategic Media Planner

3 weeks ago


Sandton, South Africa Starcom Full time

About This Role


An Integrated Media Strategist at Starcom is expected to lead with data-driven insights, creative thinking, and a passion for making a meaningful impact on the business of the clients they work on.


This role demands confidence, presence, and the skills to drive meaningful results. Starcom Integrated Media Strategists are expected to direct, inspire, and add value at every turn, collaborating closely with the team to achieve success.


A high level of accountability and responsibility for large offline and online media investments is required, as is a willingness to go above and beyond standard working hours when necessary.


The Job Purpose:



  • To be accountable for the successful delivery of media strategies, touchpoint recommendations, media opportunity evaluations, and reports across online and offline channels.
  • To deliver ongoing incremental media improvements based on post-campaign analyses, MMMs, and audit results.
  • To deeply understand the market, audiences, and segments that will unlock market growth and opportunity on your portfolio.
  • To demonstrate real passion, care, and vision for the brands in your portfolio.
  • To develop and maintain strong media owner relationships, partnerships, and JBP's that deliver business outcomes and creative media opportunities.
  • To produce award-winning entries and case studies that demonstrate real impact and results for our clients – for internal and external awards.
  • Together with the team, successfully meet the client's contracted KPI's and commercial targets.
  • To input, inform, and report to the regional and global teams.
  • To grow the strategic reputation of the agency by delivering world-class strategic excellence.
  • To produce at least one thought-leadership article per annum.

Qualifications and Requirements:


Experience:



  • At least 5 years of media strategy experience.
  • At least 3 years working on a global client account.
  • At least 5 years of experience working on a TV-lead account.
  • At least 2 years of experience working with TV + digital video synergy.
  • At least 2 years of experience preparing and presenting digital strategy.

Qualifications and Languages:



  • A marketing/media/communications degree, diploma, or certificate.
  • Google Fundamentals of Digital Marketing.
  • Google Analytics.


Language: en



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