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Digital Marketing Strategist

2 months ago

Pretoria, Gauteng, South Africa JenRec Recruitment Full time
Job Title: Digital Marketing Specialist

At JenRec Recruitment, we are seeking a highly skilled Digital Marketing Specialist to join our team. The successful candidate will be responsible for leading and managing various aspects of digital marketing campaigns across different platforms and channels to help achieve the B2B divisions commercial objectives.

Key Responsibilities:
  • Collaborate with the B2B Marketing Lead, Designer, and Sales team to ensure creative and strategic alignment, performance improvement, and end-to-end implementation of digital marketing tactics.
  • Work closely with external agencies for digital campaigns (if/when needed) and actively support with lead generation-specific digital marketing initiatives and Search Engine Optimization (SEO).
  • Handle all administrative tasks related to digital marketing, providing support and insights related to campaign performance, competitor analysis, and market research to assist with strategic direction and any ad hoc business projects.
Requirements:
  • Minimum 5 years of experience in Business to Business marketing, digital campaign management, and creating, monitoring, and optimizing campaigns across various platforms.
  • Proficient in Google Ads, LinkedIn, Facebook, YouTube, 3rd-party programmatic platforms, and automated email.
  • Thorough understanding of conversion tracking tools (e.g. Google Tag Manager, Firebase, LinkedIn Conversion Tag).
  • Proficient in Google Suite (or Microsoft Suite).
Preferred Qualifications:
  • Postgraduate Degree or Diploma in Marketing Management or Related.
  • Courses/certification in digital marketing and SEO.

This is a unique opportunity to join a dynamic team and contribute to the success of our B2B divisions. If you are a motivated and experienced digital marketing professional, we encourage you to apply for this exciting role.