Digital Marketing Strategist

1 week ago


Pretoria, Gauteng, South Africa Rad Resources Full time
Rad Resources is seeking a highly skilled Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in business-to-consumer marketing, with experience in international markets and a proven track record of creating and optimizing digital campaigns across various platforms.

Key Responsibilities:

* Develop and execute comprehensive digital marketing strategies to drive business growth and revenue
* Manage and optimize digital campaigns across Google Ads, Facebook, YouTube, and e-commerce platforms
* Analyze and report on campaign data using GA4
* Collaborate with cross-functional teams to identify business opportunities and develop targeted marketing campaigns

Requirements:

* Bachelor's degree in Marketing or related field
* Minimum 5 years of experience in digital marketing
* Strong understanding of digital platforms, including Google Ads, Facebook, and e-commerce platforms
* Proficient in Microsoft Suite or Google Suite
* Excellent analytical and communication skills

Preferred Qualifications:

* Postgraduate degree in Marketing or related field
* Experience with Google Tag Manager and Marketing Cloud intelligence
* Strong understanding of conversion tracking systems and digital target markets

At Rad Resources, we offer a dynamic and supportive work environment, with opportunities for professional growth and development. If you are a motivated and results-driven digital marketing professional, we encourage you to apply for this exciting opportunity.

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