Content and Search Optimization Manager

1 week ago


Cape Town, Western Cape, South Africa The Legends Agency Full time

The Legends Agency is looking for a talented Content and Search Optimization Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive SEO strategies to improve our online presence.

Key Responsibilities

  • Develop and implement SEO strategies to improve search engine rankings and drive organic traffic.
  • Collaborate with the Web Design and Communications teams to align efforts with business objectives.
  • Produce monthly SEO reports (traffic, leads, performance, keywords, etc.).
  • Conduct and monitor keyword research.
  • Develop content strategies to boost traffic, lead generation, and conversions.
  • Manage and implement tracking via Google Tag Manager, Google Analytics, and Matomo Analytics.
  • Execute on-page and off-page SEO tactics.
  • Manage and update Google/Bing Business Profile listings.
  • Plan and manage campaigns on Instagram and Facebook.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum 3 years of experience in an SEO Manager or similar role.
  • Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Google Tag Manager, Matomo, Microsoft Excel, Keyword Hero).
  • Strong understanding of search engine algorithms and ranking factors.
  • Excellent analytical, problem-solving, and organizational skills.
  • High attention to detail.
  • Strong written and verbal communication skills.
  • Native-level fluency in English.

Compensation

  • $85,000 - $110,000 per year, depending on experience.
  • Comprehensive benefits package.
  • Ongoing training and professional development opportunities.


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