Strategic Marketing Director

4 days ago


Sandton, South Africa TalentCru Full time

At TalentCru, we're seeking a seasoned marketing professional to spearhead our strategic marketing efforts as a Strategic Marketing Director. This is an exceptional opportunity for a visionary leader who can craft and execute impactful marketing strategies that drive business growth.

About the Role

We're looking for a results-driven individual with a strong background in marketing management, preferably in the academic services industry. Your expertise will be pivotal in developing and implementing comprehensive marketing plans that elevate our brand presence, attract prospective students, and enhance our reputation within the relevant market segments.

Duties and Responsibilities
  1. Market Research and Analysis: Conduct thorough research to identify trends, opportunities, and competitor analysis, informing our marketing strategy and tactics.
  2. Brand Development and Promotion: Foster a deep understanding of our brand identity and ensure consistent messaging across all marketing materials and platforms.
  3. Campaign Management: Oversee the development and execution of targeted marketing campaigns across various channels, including digital marketing, social media, print, radio, and television.
  4. Team Leadership: Lead and manage a team of marketing professionals, providing guidance, training, and support to ensure their success.
  5. Budget Management: Effectively manage the marketing budget, allocating resources efficiently to maximize ROI and achieve business objectives.

We're looking for a creative problem-solver with excellent communication skills, who can work effectively with cross-functional teams and stakeholders. If you're a strategic thinker with a passion for marketing and a proven track record of driving business growth, we'd love to hear from you

Requirements
  • Honours Degree in Marketing Management, Business Administration, or Digital Marketing
  • Master's Degree is an advantage
  • Minimum 5-10 years of marketing experience in an academic services environment
  • Proven track record of leading successful marketing campaigns and conducting market research

We offer a competitive salary package, including a base salary of $120,000 per annum, plus performance-based bonuses and benefits.

What We Offer
  • A dynamic and supportive work environment
  • Ongoing professional development and training opportunities
  • A collaborative team culture
  • A comprehensive benefits package

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