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HubSpot CRM + Marketing Operations Expert
1 week ago
We are seeking a highly skilled Technical Marketing Analyst to join our team at ITC Worldwide. As a Technical Marketing Analyst, you will be responsible for aligning sales, marketing, and customer success operations across end-to-end customer life cycles.
You will work alongside other team members to strategize and proactively problem-solve on the HubSpot platform. This role is client-facing and requires an eye for detail, good project and team management hygiene, and strong communication skills.
- Main Responsibilities:
- Develop and manage our HubSpot instances (with particular attention to Sales and Marketing Hubs)
- Work to connect and drive Sales and Marketing alignment, with close collaboration with Revenue Operations and Sales Leadership
- Work with teams to define key marketing metrics and manage the process of building visually appealing and easy-to-understand reports and dashboards to determine overall marketing performance, improve campaign effectiveness, and drive business decisions with real-world data
- Monitor and maintain data quality in HubSpot (or between HubSpot and MSFT Power Platform), working with teams to append data as needed to improve segmentation and targeting
- Evaluate, select, deploy, and customize new technology to drive lead generation, qualification, and closed teams
- Ensure processes are streamlined, designed, documented, understood, and followed in a way that minimizes bad or incomplete data
- Manage marketing database, lead routing, lead enrichment, lead quality, attribution, scoring, and reporting
- Create forecasts and build dashboards for Sales, Marketing, and Customer Success teams to easily understand the health of the business, and identify opportunities and create strategies to help them hit their goals
- Partner closely with Marketing, Sales, and Customer Success leaders and their teams, providing insight and foresight to these teams
