Marketing Coordinator
1 month ago
We are seeking a highly motivated and experienced Marketing Coordinator to join our team at Optential Consulting. In this role, you will be responsible for providing administrative support to the Marketing Manager and collaborating with internal and external stakeholders.
Key Responsibilities:
- Provide administrative support to the Marketing Manager
- Collaborate with internal and external stakeholders
- Day-to-day agency engagement
- Assist & support with drafting of the brand plan in line with the marketing strategy
- Support planning and implementation of marketing campaigns
- Internal communications & visual office management
- Set up and maintain brand history repository
Digital Marketing:
- Oversee milestone deliverables of tactical campaigns
- Review content and copy in line with brand positioning and objectives
- Daily monitor & review of digital engagement on digital platforms
- Review agency reports and highlight key insights
- Compile digital data and derive insights and recommendations
- Create and drive milestone plan per campaign to ensure timely execution
- Manage design of in-store POS design with support from Marketing Manager
- Collaborate with internal and external stakeholders to ensure successful delivery of campaign elements
- Monitor campaign performance and make recommendations based on insights
- Drive, track and manage in-store sampling plans and schedules
- Quantitative & Qualitative feedback on campaign performance
- Full post campaign analysis including recommendations based on insight
Market Research, Analysis and Reporting:
- Prepare and present brand and market content
- Stay up to date with industry and market trends
- Gather competitive intelligence
- Provide insight and recommendations based on category trends and consumer behaviour trends
- Collect and analyze quantitative and qualitative data from marketing campaigns with recommended actions
Requirements:
- Bachelor's degree in marketing or related field
- Post Graduate degree advantageous
- 1-2 years' experience in an FMCG environment advantageous
- Intermediary reporting skills & proficiency in Microsoft Excel
- Strong skills & proficiency on Microsoft PowerPoint
- Experience with digital marketing tools and platforms a plus
- Strong project management skills
Estimated Salary: R150 000 - R200 000 per annum
Location: Atlantis, Cape Town
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